Our Philosophy
We believe that many biopharmaceutical and CPG health & wellness brands could have a greater impact by focusing less on “products” and more on people.
We try to inspire teams and organizations to grapple with that classic question, “What business are we really in”? Are we in the business of medicines, therapies, devices, or consumer products? Or, are we in the business of helping people gain better health and more life?
If our goal is the latter, how do we reimagine what we offer to people living with health conditions and/or who are aiming for a more optimal state of health?
Product-Centric
vs. People-Centric
The past 30 years were characterized by product centrism. However, it is time to walk through a new vestibule that goes beyond products.
In the next 10+ years, industry-leading biopharma and CPG health brands will be people-centric. They will think more holistically about how they choose to serve and deliver value to their intended audiences. They will recognize a product or therapy is just one link in the value chain.
Beyond Physical Health
There are eight dimensions of health and wellness - many are interconnected.
What corollary products or therapies, services, programs, partnerships, and content will your brand deliver to address the multidimensional needs of your
intended audiences?
World-Class Brands with Big Impact
Being people-centric is the path to greater brand differentiation and toward building world-class brands that your target audiences value and love. This is the golden opportunity to both achieve significant business or organizational impact and help people attain better health outcomes.
CONTACT US
605 N. Michigan Avenue, 4th Floor,
Chicago, IL 60611
224 - 218 - 9041
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