
Our Differentiated Approach
Where Logic Meets Imagination.
There are different approaches to making business decisions and problem solving. At System 3, we enable our clients to make evidence-based decisions and we apply our intellectual creativity to invent new approaches, strategies, playbooks, and ways to engage people.

System 1
System 1 – Impulsive.
Making business decisions based on impulse and emotion are like rolling the dice… you have a 50/50 chance of making an optimal decision

System 2
System 2 – Rational.
When your business decisions are based on facts, knowledge, empiricism, and evidence, the chances of making an optimal decision increase exponentially.

System 3
System 3 – Imagination.
In the 20% of cases in which the problem is so complex and/or requires a brand-new solution, System 3 thinking is needed. We believe that when you combine deep knowledge, strong judgment honed over decades of experience, intuition, and intellectual creativity – there is no problem that cannot be solved, and no opportunity that cannot be capitalized on.
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605 N. Michigan Avenue, 4th Floor,
Chicago, IL 60611
224 - 218 - 9041
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